Why this cult running shoe launched its first-ever sneaker in the midst of a pandemic
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On Running’s Cloudnova is the brand’s first fashion sneaker, and cofounder David Allemann says it ties perfectly into the trends this crisis is accelerating.
A record number of retailers have closed their doors, and people all around the world are hunkered down at home amid the global health crisis created by the spread of COVID-19. This does not appear to be the ideal moment to launch a new product for any company, unless it’s a mask or a hand sanitizer or some sort of bread-baking accessory.