Bluebella lingerie stages massive Zoom runwalk show as 200 women take to their home catwalk during lockdown

WITH lockdown forcing the nation to stay in their homes, fashion brands are getting creative to showcase their collections to shoppers.

Lingerie company Bluebella has staged what is thought to be the world’s biggest Zoom catwalk show from lockdown, with over 200 models worldwide taking part. 

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British-based Bluebella staged the virtual event, after the show they had been planning was cancelled due to the coronavirus pandemic. 

All models abided by social distancing conditions, and filmed themselves flaunting the company’s Spring Summer 2020 collection from their homes. 

Over 1,000 women applied to take part, with models being chosen from the USA, UK, France, Germany, Netherlands, Denmark, Italy, Argentina, Canada, Hawaii, Australia, Mexico, Ireland, and Hong Kong. 

The company was keen for a diverse selection of models, with participants being aged from 18 to 50, in all body types.  

Plus size models along with LGBTQ+ stunners took part in the virtual event, and people from all jobs, from influencers, to top executives and students were represented. 

In order to apply, models had to submit a catwalk video filmed at home, and the footage was edited down to a two-minute catwalk show on a Zoom video multi-screen format. 

The striking video is set to go live on the Bluebella.com website to raise awareness of the new season collection. 

Typically customers can pick up a Bluebella bra for around £36, with many knickers around the £16 price point. 

Bluebella founder and CEO Emily Bendell said: “The COVID pandemic has restricted the fashion industry so much and a regular runway show now and in the near term is unthinkable.

“But the show must go on! So rather than be constrained we saw this as an opportunity to celebrate our extraordinary Instagram family. 

“We were keen to incorporate our influencers and create a street-style feel to the video, and the response and spirit and sense of community between the girls that this project has created has been simply amazing. 

“The whole industry will have to adapt to these changing times, I suspect Fashion Weeks in New York, London, Paris and Milan which are scheduled for September this year will be affected so brands may all have to adapt to online versions.”

We shared how a model gave up catwalk and moved into her local care home to help the elderly during coronavirus crisis.

Here are six ways to brighten up the front of your property during lockdown.