Disney's streaming platforms were the only bright spot for the company's Q2 earnings

• Business Insider Intelligence and eMarketer are now Insider Intelligence, a digitally-focused research company from Insider Inc. Learn more about what we offer.
• This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.
• To check to see if you already have access to Business Insider Intelligence through your company, click here.
• Stay up-to-date with our latest coverage on the impacts of coronavirus on technology, marketing, and the digital economy here.

Like most companies, the pandemic took a toll on Disney's Q2 2020 earnings — but the company's streaming services represented an area of optimism. Disney's revenue for its Direct-to-Consumer and International (DTCI) segment climbed to $4.1 billion in the quarter, a serious uptick from $1.1 billion the year prior, per the company's earnings statement.

Business Insider Intelligence

Cord-cutting and declining TV ad revenue have already prompted the company to invest more heavily in DTC, and it's likely that the coronavirus will only make this push a greater imperative. In fact, Disney's DTC business is now its "top priority and key to our growth," according to CEO Bob Chapek.See the rest of the story at Business Insider

See Also:

• Social platforms will face challenges with politicians taking to digital as campaign trails are blocked due to the pandemic
• TikTok is testing a new call-to-action ad option for influencer posts
• Facebook and Google's stabilizing ad revenue isn't a sign of recovery for the broader ad ecosystem