From cereal startups to fast-food chains, everyone wants to cash in on people eating breakfast at home

Shoshy Ciment/Business Insider

• Cereal sales are up 11.8% so far in 2020, compared to the same period last year, according to Nielsen data. 
• Industry giants like Kellogg's, General Mills, and PepsiCo have said cereal sales are booming as people eat breakfast at home. 
• Buzzy startups like OffLimits and Magic Spoon are now trying to cash in on the breakfast boom, as big name brands from Dunkin' to Disney form partnerships to create their own cereal lines. 
• Visit Business Insider's homepage for more stories.

Anything can be breakfast food, if you want it to be. 

At least, that's what Kraft Mac & Cheese is theorizing with its latest marketing campaign. The brand is giving away limited-edition Kraft Mac and Cheese "Breakfast Boxes," and advertising the noodles as a breakfast option on social media.See the rest of the story at Business Insider

NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid

See Also:

• Papa John's says it expects the pandemic-induced spike in pizza sales to continue 'for the foreseeable future'
• 5 Burger King locations in Iowa just sold for less than the price of a Whopper
• 33 fast-food menu items you will never be able to order again

SEE ALSO: Papa John's says it expects the pandemic-induced spike in pizza sales to continue 'for the foreseeable future'