National Enquirer Chief David Pecker Out After AMI Merger
American Media Inc.’s longtime chairman and chief executive David Pecker has been put out to pasture, and AMI, the parent company of The National Enquirer, will soon cease to exist and merge with a company that markets face masks, hand sanitizer, gloves, disinfectant wipes, and vitamin supplements.
“This is a transformative event that significantly reshapes Accelerate and American Media into a new type of media and marketing company with an unprecedented reach all the way to the sales floor,” claimed a press release issued late Friday by Georgia-based marketing executive David Parry, the CEO of Accelerate360, LLC.
Parry added that longtime AMI exec Chris Scardino has been named president of the new hybrid tabloid journalism-marketing enterprise, which, months before the scheduled Oct. 1 merger, has already been trying to execute one of its vaunted corporate synergies: According to people familiar with the situation, AMI magazines have been running photos of celebrities sporting face masks, opposite display ads for COVID masks that are marketed and distributed by Accelerate360.
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