Why a startup with $10M in annual revenue took 18 months to get VC funding – ProWellTech

In 2006, Joseph Heller went to China where he spent the next decade learning about the manufacturing business. Based on that experience, he eventually built a startup called The Studio. The idea was to help connect people with a small business idea to manufacturers in China in a fully digital way.

In 2016, he transformed his startup into a $ 10 million a year company with 100 employees worldwide. But when it came to raising money in the United States, Heller found it wasn't easy for a Silicon Valley outsider to get in without contact.

He persevered and in 2018 ...