Liverpool Announce Record Kit Sales

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Having a kit manufacturer who can actually supply kits appears to be working! It is a dispiriting but undeniable fact that money talks in international football. It is the reason the Premier League can afford to pay superstars to play for midtable sides, as the annual promise of a massive windfall from the TV rights to the competition allows even newly promoted clubs to offer spectacular wage packages that dwarf those of similar status teams across the continent.
In the pandemic era, however, that money is not promised, with clubs expected to reimburse broadcasters hundreds of millions of pounds over the next year, and now more than ever, cash is king. Clubs have maneuvered this issue in a number of ways: some have gone the Brexit route and si...