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2015

NFL's Female Fan Base: Buccaneers 'RED' Women's Movement Alienated Crucial Demographic

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Longtime sports journalist Trenni Kusnierek felt as if she’d time-traveled to a long-gone decade when she heard about RED, the Tampa Bay Buccaneers’ self-described women’s movement. Although the initiative attempts to “recognize and celebrate” the NFL team’s female fans, it vows, among other things, to help women better understand football and to dole out “gameday style tips.” As a result, RED’s unveiling is prompting no shortage of eye-rolling among critics, who decry the program as sexist.



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