Bye-Bye Brazilian: Women’s Personal Grooming Gets Wild & Woolly Again

Call it a comeback — or better yet, a grow back — but after 20 years of the bare minimum, women’s grooming down there is fuller as “even men are starting to revolt against a female-juvenile look.” Illustration by Stuart Patience  This story first appeared in the Aug. 14 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.  By Merle Ginsberg Big hair isn’t only for the head anymore in Hollywood: Size counts more than ever in the bikini wax industry, a more than $2 billion business in the U.S. alone. Ever since 1994, when seven South American siblings calling themselves J. Sisters brought to the States the Brazilian bikini wax — which can refer to anything from bare to “Bermuda” triangle — the circumference and shape of a lady’s lower landscaping (or “ladyscaping”) have been scrutinized and debated as much as Kim Kardashian’s figure. Just as men have been morphing from shaved heads and faces to scruffy beards and man buns, women suddenly are embracing a more hirsute, natural look, from thicker brows to wavy hair — and now a fuller garden growing down under.