Indian heritage SaaS cos to reach $18-20 bn in revenue by 2022: Report

SaaS (Software as a service) companies founded by Indian entrepreneurs are poised to reach USD 18-20 billion in revenue, with the potential to capture 7-9 per cent share of the global SaaS market by 2022, a report by Bain & Company said on Tuesday.

The 'India SaaS Report 2020', which analysed a wide range of Indian SaaS companies, said four key archetypes of Indian SaaS companies are expected to gain further traction.

This includes SMB-focused SaaS companies (like Zoho and Freshworks) that target global markets with easy-to-use horizontal offerings and vertical-specific SaaS companies (like Locus and Innovaccer) that are disrupting underserved verticals like healthcare and logistics.

Also, globally competitive companies in emerging tech (such as Postman and Hasura), and India initiators with products tailored for the domestic Indian market (Darwinbox, MyGate and Yellow Messenger) are expected to see strong growth.

"With distinct competitive advantages enhanced by a level-playing ..