Fitness+: Apple executives on why the company has launched its digital fitness platform – and why it had one big aim in doing so

Speak to anyone at Apple about its brand new Fitness+ service and a few words keep arising: inclusivity, accessibility, welcoming people to the party, meeting people where they are. Perhaps because of the images that a digital fitness video service might conjure – hunky, grunting, focused personal trainers at you – the company is keen to stress just how easy it has tried to make it to work as hard as you can.