For the first time ever, Popeyes will add this New Orleans classic to the menu

And there's a hoodie to camouflage the mess you'll make while eating.

Popeyes Louisiana Kitchen has reached back to its New Orleans roots for its newest menu addition.

For the first time ever, the chicken restaurant chain will deep-fry pastry dough. In squares. And dust them in powdered sugar.

Yep, we’re talking beignets.

The treat will join the menu nationwide starting today, Dec. 14, for a limited time only. And these pillowy classics will come with a twist — a filling of melted Hershey’s chocolate.

The company had successfully test-marketed Popeyes Chocolate Beignets in Boston and other select markets before deciding on a national rollout. It’s the first major menu addition since summer 2019, when customers flocked to Popeyes to try the chain’s inaugural chicken sandwich, topped with a spicy Cajun mayo.

The beignets will be offered at the suggested price of three pieces for $1.99, six for $3.99 and a dozen for $7.49, though there could be regional differences.

And because these folks from NOLA know you’re going to get messy eating beignets, they’re also selling “Beignet Camo” hoodies with a shower of white sprinkles to camouflage any powdered sugar spillage. Mail-order purchases are $35, plus tax and shipping, at their new e-commerce site, www.ThatLookFromPopeyes.com.