Remember greeting cards? They’re making a COVID-19 comeback

From handmade to Hallmark, the greeting card industry is emerging as one of the big winners of a physically distant holiday season.

In a holiday season when family gatherings are verboten and office parties have gone the way of coal in stockings, people are returning to an old tradition to share joy and well-wishes. Folded pieces of oaktag are decorated with pictures or drawings and often smudged by an overzealous ballpoint pen. A dusting of glitter, a reference to a shared memory, a hint of perfume—all attempting to bridge physical and emotional divides harrowed by a relentless pandemic.

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