Here are the homegrown competitors facing Spotify in Africa

Spotify is expanding to 40 more African countries. The audio streaming service is trying  to tap into the growth opportunity presented by the continent, following its initial entry into South Africa, Morocco, Egypt, Algeria, and Tunisia in 2018. In total, Spotify is entering 86 new markets in different parts of the world, to help “ensure that sounds and stories that once remained local can reach a global audience,” the company says.

Spotify joins a growing list of foreign audio streaming services in Africa, including Apple Music, which also expanded to more countries last year. The continent has opportunities in the availability of cheaper smartphones, expanding internet connectivity, faster internet speeds, an increasing array of connected devices, and an expected population boom. Revenue in music streaming in Africa is expected to grow to $493 million by 2025.

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