A year-old H&M statement about Xinjiang cotton is getting fierce blowback in China

H&M is facing a harsh backlash in China over a year-old statement it made expressing concerns about forced labor in Xinjiang.

On Weibo, a large Chinese social media platform, users have called for a boycott of the Swedish fast-fashion chain. It also appears to be blocked on China’s biggest e-commerce sites. On Alibaba’s Tmall platform, H&M’s official store is no longer accessible, and searches for its products on Taobao, Pinduoduo, and JD.com return no results, multiple sources have reported.

Actor Huang Xuan and singer Victoria Song, whom H&M had previously signed as brand ambassadors in the country, both emphasized they were no longer working with H&M. In a statement, Huang said he opposes behavior that “spreads rumor about China and human rights.”

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