If anyone can take on Google and Facebook’s ad duopoly, it’s Amazon
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The company reported more, and faster, growth in its ad business than the market leaders during the past year.
In the wave of big-tech quarterly financial announcements this week, we learned that the interactive advertising businesses of Google and Facebook had strong quarters, helped by both the pandemic and the return of the economy. But so did Amazon’s much-lower-profile ad business. Indeed, Amazon, on the strength of its horde of purchasing data, is growing the fastest of all and could eventually challenge the long-standing Facebook-Google duopoly.