The Importance of Business Communication

Business communication is everywhere-it's an underlying component of the ads we see, the products we consume, and the messages we receive in our daily lives.

Inside the business model, business communication plays out two-fold: internally, where we work in multinational teams under the hierarchy of companies; and outwardly, where we communicate with clients on a global level.

Today we'll discuss business communication using these two models: how to pursue an effective and efficient internal business communication, and how to create leads from international clients ...