What do Shaq, Forever 21, and Elvis have in common? Wall Street is about to find out

Authentic Brands Group may not be a household name in the US, but many of its properties are. Marilyn Monroe, Forever 21, Muhammad Ali, Sports Illustrated, Elvis Presley, Juicy Couture, and Shaquille O’Neal are just a few of the more than 30 names and brands for which the company holds the intellectual property rights.

In 2020, that portfolio generated more than $10 billion in merchandise sales globally, contributing to ABG’s $489 million in revenue for the year, it said in a prospectus to list on the New York Stock Exchange filed last week with the US Securities and Exchange Commission (SEC). ABG, however, didn’t directly produce any of those products. “We don’t manage stores, inventory, or supply chains,” stated the company’s founder and CEO, Jamie Salter, in its SEC filing. “We don’t manufacture anything. We are a licensing business and are purely focused on brand identity and marketing.”

The model has been lucrative for ABG. Its revenue has been on a steady climb for years, and when it goes public, it could be valued at as much as $10 billion, sources told Bloomberg.

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