Why it’s so hard to design an Olympic logo
Over the years, logos have varied from culturally uninspiring to controversial.
In 1913, Baron Pierre de Coubertin, the founder of the modern Olympic Games, created one of the most recognizable logos in the world. The symbolism of the five colored interlocking rings, representing the participating continents and the “flags of all nations” united in sporting endeavor, is simply conveyed and easily grasped.