Mixon's 'C' Stands For Culture As Bengals Look To Set Tone In Opener

Geoff Hobson

When the Bengals and Vikings open the season Sunday at Paul Brown Stadium (1 p.m.-Cincinnati's Channel 19), it is rightfully billed as the return of Joe Burrow. But the return of the other Joe isn't exactly an ordinary event, either, because Joe Mixon is carrying more than the ball as he expands roles on and off the field in his fifth season.

Culture. It starts with the letter on his jersey.