Patagonia CEO Ryan Gellert: ‘A special place in hell’ for companies not fighting climate change
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A year into his job, Gellert calls out corporate hypocrisy and explains how Patagonia constantly evaluates its own approach to the climate crisis.
Three years ago, Patagonia founder Yvon Chouinard changed the company’s mission statement to something more direct, urgent, and crystal clear: “Patagonia is in business to save our home planet.” Ever since then, the outdoor apparel company says it has been doing everything from product development and grassroots environmental philanthropy to advertising strategy and political endorsement with that goal in mind.