DoorDash is piling onto the 15-minute grocery delivery trend
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Competing with the likes of Buyk, Jokr, and GoPuff, the company has opened a ghost store in New York and will use real employees to operate it.
DoorDash is diving into the ultra-fast grocery delivery game. It said this morning that it has opened a warehouse in New York’s Chelsea neighborhood—a so-called DashMart—that stocks more than 2,000 grocery items, household goods, and prepared foods. Customers in the delivery radius can order items (for free if they have a DashPass; otherwise, it’s $1.49), and DoorDash says a courier will e-bike them over in 10 to 15 minutes.