Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000

• Target has more than 1,897 stores in the US, and makes over $92 billion in annual sales.
• The Minneapolis-based retailer has higher than average customer loyalty, coming in behind Walmart and Amazon.
• Target's average customer is a woman who is 39 years old, white, married, with a household income of $80,000.
• See more stories on Insider's business page.

Target is the seventh-largest retailer in the world, pulling in more than $92.4 billion in sales in 2020. The store operates across the US, with 1,897 stores in all 50 states, and it employs nearly 409,000 people.

Nearly eight out of 10 US shoppers are Target customers, according to data from the analytics firm Numerator prepared for Insider.

Numerator found that Target's typical shopper is a white suburban mother between 35 and 44 years old. She typically has some college or a 4-year degree education with a household income of $80,000.

The typical customer visits Target every other Saturday or so — about 21 trips per year — and picks up 7 products for a total cost of about $49 per trip, Numerator found.

Target enjoys higher than average customer loyalty when compared with other major retailers, coming in third place behind Walmart and Amazon. The brand also adds a new customer for each one that it loses.

In its annual report Target says that sales are roughly equal across its five product categories: apparel and accessories, food and beverage, "hardlines" (like appliances or sporting goods), home furnishings and décor, with a slight edge in favor of beauty and household essentials.

About 4% of the typical shopper's spending takes place at Target — about a third of what she spends at Walmart. Target shoppers also tend to choose Target-owned private labels, especially for children's apparel.

The company says one third of its 2020 sales – or about $30 billion – was related to its exclusive in-house brands, including All in Motion, Cat & Jack, Made By Design, and Project 62.

Read more of our typical shopper profiles:

• Walmart: A 59-year-old white suburban woman earning $80,000 a year
• Costco: A 39-year-old Asian American woman earning more than $125,000 a year
• Whole Foods: A highly educated West Coast millennial woman earning $80,000