TV Ratings: NBC's Winter Olympics Coverage Dominates Thursday

In the latest TV ratings, NBC’s primetime broadcast coverage of the first day of the Beijing Winter Olympics averaged 7.7 million total viewers and a 1.3 demo rating, easily leading Thursday in both measures. Among the Winter Games’ challengers: CBS | Celebrity Big Brother drew 2.7 mil and a 0.5. FOX | Joe Millionaire (1.7 […]