How to Create a UX-Vision Statement

Summary: Create vision statements using a collaborative, research-backed process to increase team members’ understanding and alignment of UX efforts.

A documented vision helps teams articulate their UX goals and identify and prioritize UX efforts. Without a strong, shared vision, team members may not be able to articulate the purpose of their work or the value that work provides to the greater organization.

This article provides a practical, step-by-step, collaborative process for creating a vision. It involves understanding the current state of UX, aligning on an ideal future vision, and determining an action plan for bringing the vision to life.

What Is a UX Vision?

Definition: A UX vision is an aspirational, future-state view of an experience people will have with a product, service, team, or organization.