What Is The Best Time To Post On TikTok? | Screen Rant
TikTok is currently the most downloaded app globally, and every day more people are hopping on the social media service to either enjoy viewing an endless stream of entertainment or create posts themselves. It is also quickly becoming the best content platform to gain online fame and influence and, depending on how popular a user's videos get, potentially achieve some monetary success as well. The trick to boosting all of the above is not only knowing what kind of TikTok content to post to attract the most users but also when to post them to maximize viewership.
Social media-savvy individuals may turn to common sense to figure out when the best time is to post on TikTok to generate the most buzz. It largely depends on where the TikTok user is based and their time zone. Of course, the target audience matters as well—ideally, viewers would be on the app the most when they're not busy at work or sleeping. Posting TikTok videos during weekends and local public holidays may be a great jumping-off point.
TikTok recommends videos through the #ForYou page, which according to Social Media Examiner, is where viewers spend 75 percent of their time on the app. This section showcases content tailored to a person's interests as well as posts based on their interaction on the app and their account settings. The latter includes language preference, country setting and device type, all of which may be used to determine overall TikTok user analytics. To date, many social experiments have already been done to pinpoint TikTok's most lucrative time slots, down to the day. While TikTok itself may believe that most of its users generally scroll their feeds late at night, the consensus across various studies is that posting TikTok videos any time between 6–10 a.m. or 7–11 p.m. should garner a significant number of audience views.
Through a study analyzing over 100,000 global TikTok posts, Influencer Marketing Hub determined that the app appeared to experience particularly high levels of engagement on Tuesdays at 9 a.m. EST, Thursdays at midnight EST, and Fridays at 5 a.m. EST. This seems to confirm the idea that a lot of TikTok users tend to begin or end their days by scrolling through the Chinese company-owned app. Another experiment, this time by Hootsuite, determined that if audience time zones are prioritized in terms of potential worldwide overlap, the optimal times to post wherever the TikTok user is in the world are on Tuesdays at 10 a.m. EST, Thursdays at 1 p.m. EST, and Fridays at 8 a.m. EST. Additionally, the research has found that TikTok engagement seems to be best in the mornings for the first half of the workweek. At the same time, videos posted in the afternoon or later in the day from Thursday till the weekend tend to perform better.
From a content creator's standpoint, posting on TikTok during high-traffic time slots has its perks and drawbacks. While taking advantage of high app activity can ultimately gain a TikTok user a bigger following, newer users may find it hard to compete with already established TikTok personalities that have an audience in the millions. On the other hand, catching followers first thing in the morning or right after peak hours may still tap into the buzz generated by other TikTokers with larger audiences without really having to compete with their content directly. Of course, this may not yield as many viewers, but considering that TikTok is a global phenomenon, this may not matter in the long run. There's always a potential that someone new in some part of the world could be viewing another person's posts.
If TikTok users want to zero in on their content engagement, they can decide to ignore global statistics and use TikTok's analytics tools to determine the best time to post on the app that's specific to their audiences. Switching to a TikTok Pro account will allow users to see a detailed overview of their most recent video uploads and figure out what type of content garners the most follower interaction. Additionally, they can increase their engagement on the platform by liking and responding to comments as well as collaborating with other TikTok creators.
Sources: TikTok, Social Media Examiner, Facebook/TikTok, Influencer Marketing Hub, Hootsuite