Want to find a great name for your brand? Embrace the strange
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From Slack to TBD, there are incredible brand names that threw out all the rules.
Forget what you think you know about naming. Experts will tell you that a good name needs to be a single syllable, with an easy pronunciation and a clear link to whatever the name represents. But follow these rules and you might just end up lost and forgotten in the crowd. When it comes to names, the stranger the better.