Super Bowl LVI - Every Big Game Commercial | Screen Rant
The Super Bowl's commercials are a spectacle unto themselves; these are all the big ones airing during Super Bowl LVI. 2022 marks the 56th annual edition of the NFL's top championship game, with the Los Angeles Rams going head to head with the Cincinnati Bengals at the Rams' home venue of SoFi Stadium in Inglewood, California. Regularly drawing nearly 100 people to the live broadcast, the Super Bowl is the biggest annual sporting event in America, but at this point, it's arguably just as famous for its commercials and star-studded halftime show than the actual game.
This year's halftime performance is a hip-hop showcase, with the formidable group of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar all set to take part. On the commercials side though, there are as usual lots of companies competing for the attention of the enormous Super Bowl viewing audience, including Budweiser, Doritos, General Motors, and many more. Chances are, those watching the Super Bowl might leave in the mood to buy something, or at least watch their favorite commercial again on YouTube.
Presented below is every 2022 Super Bowl commercial released online so far, with more being added as the big game unfolds live. However, not included below is any of the movie and TV trailer spots from the game, as those have been given their own spotlight elsewhere. Here's every Super Bowl LVI commercial.
Amazon's Super Bowl commercial features married celebrities Scarlett Johansson and Colin Jost interacting with an Alexa that can read the minds of its owners. Needless to say, that sounds helpful in theory, but it just leads to unfortunate truths being shared.
This ad for Avocados From Mexico features Andy Richter, Conan O'Brien's longtime late-night sidekick. Richter plays Julius Caesar, who boasts about his love for salads during a tailgate party at the Colosseum, much to the chagrin of others.
The noted celebrity odd couple Snoop Dogg and Martha Stewart appear in BIC's Super Bowl commercial, promoting their new line of EZ Reach lighters. Snoop and Martha show off the many possible uses for the product.
This Super Bowl ad for BMW's line of electric vehicles features A-listers Arnold Schwarzenegger and Salma Hayek. Schwarzenegger plays Greek god Zeus, while Hayek plays his wife Hera, who gifts her husband an electric car after his retirement.
Idris Elba is the star of Booking.com's Super Bowl commercial, but since he's new to being a spokesperson, he seeks out the help of two veterans. Elba chats with Isaiah Mustafa (aka The Old Spice Guy) and Jonathan Goldsmith (aka Dos Equis' Most Interesting Man in the World).
Bud Light NEXT is a zero-carb spinoff of Bud Light beer, with an aim at attracting members of Gen Z to its product. Their commercial features lots of striking imagery, including the blue woman above.
Bud Light Seltzer Hard Soda enlisted celebrity chef and TV personality Guy Fieri for its 2022 Super Bowl commercial. It features Fieri back reigning as the Mayor of Flavortown, which seems to be some kind of pocket dimension separate from reality.
This commercial for the main Budweiser beer brand focuses on one of their Clydesdale horse mascots. The animal gets injured but is nursed back to health with some timely assistance.
The Super Bowl commercial for Busch Light sees two men having beers up in the mountains, only to be serenaded in response by figures above them. Things are capped off by a giant version of Kenny G.
The Super Bowl commercial for online used car marketplace Carvana features a mom who couldn't be happier with her recent purchase. Unfortunately, everyone else around her is tired of hearing about it.
Adding adorable animals to a commercial always helps, and Doritos' Super Bowl ad features a group of animals partying down to Salt-N-Pepa's classic song "Push It." This happens after the various creatures get their hands on some Flamin' Hot Doritos.
Travel site Expedia tapped Ewan McGregor to front their 2022 Super Bowl commercial. The Doctor Sleep and Obi-Wan Kenobi actor talks to the audience about how buying stuff might be fun, but travel experiences are more worthwhile.
One of the biggest ads of the 2022 Super Bowl comes from General Motors, and features Mike Myers reprising his Austin Powers villain role of Dr. Evil. His movie co-stars Seth Green, Rob Lowe, and Mindy Sterling are also back as Scott Evil, Number 2, and and Frau Farbissina, respectively.
Google's Super Bowl ad focuses on its Pixel 6 Android phone, and features the vocal stylings of music star Lizzo. The ad highlights how the Pixel 6 offers proper lighting to darker skin tones.
Greenlight is a financial service designed for parents to use to teach their kids about managing money. The Greenlight Super Bowl commercial features Ty Burrell (Phil Dunphy on Modern Family) making some really bad financial decisions.
The Super Bowl ad for Hellman's Mayonnaise spotlights the problem of food waste, and features former NFL star Jerod Mayo tackling anyone who starts to waste any mayo. Saturday Night Live cast member Pete Davidson also appears.
Music mogul DJ Khaled stars in the Super Bowl 2022 ad for Intuit's QuickBooks financial software and MailChimp email client. Both products are designed to help in the running of businesses.
The Irish Spring soap company's Super Bowl commercial initially evokes an unsettling Midsommar vibe, as an apparently pungent-smelling man finds himself among a society tasked with casting out bad odors. In the end though, he emerges happy and no longer smelly.
Kia's Super Bowl 2022 commercial is set to Bonnie Tyler's "Total Eclipse of the Heart," and spotlights their EV6 line of electric cars. It features a cute little robot dog who follows one such car around a large city.
Lay's Potato Chips managed to get two of the most likable comedic actors out there, Paul Rudd and Seth Rogen, in its Super Bowl LVI commercial. The two stars reminiscence about over-the-top experiences they've had together, all while snacking on Lay's.
Meta, the company formerly known as Facebook, released the above Super Bowl 2022 commrcial for the Meta Quest 2 virtual reality headset. It focuses on the reunion of a troop of animatronic animals.
This Super Bowl LVI commercial for Michelob Ultra beer features a variety of pro athletes gathering for some bowling at an alley run by actor Steve Buscemi. On the guest list are Serena Williams, Peyton Manning, Jimmy Butler, Nneka Ogwumike, Brooks Koepka, and Alex Morgan.
While most of 2022's Super Bowl commercials are a bit silly, perhaps the silliest is Nissan's "Thrill Driver" ad. It features Eugene Levy becoming a suave cool guy after taking a Nissan Z for a spin, with other stars Brie Larson, Catherine O'Hara, Danai Gurira, and Dave Bautista also appearing.
The Super Bowl ad for Okois Yogurt employs legendary pro athlete Deion Sanders to promote its Greek yogurt brand. Sanders and his son are seen competing in various feats of strength.
Appropriately for the big game, PepsiCo's Super Bowl ad features sibling football stars Peyton and Eli Manning enjoying some of the products made by the company, including Pepsi, Mountain Dew, and Doritos. Fellow football greats Jerome Bettis, Victor Cruz, and Terry Bradshaw also appear.
The Super Bowl commercial for Planet Fitness centers on Lindsay Lohan, whose life has seemingly been changed by joining the gym chain. Several other celebrities also appear in the ad, including William Shatner, Dennis Rodman, and Danny Trejo.
In this Super Bowl ad for Pringles potato chips, a man gets his hand stuck inside a tube of the snack. The Pringles tube even remains on his hand after death.
Online shopping site Rakuten's Super Bowl commercial stars Hannah Waddingham (Ted Lasso), who sits down for a high-stakes poker game. Except in this game, she and her competition are betting on various products one can purchase on Rakuten.
Matthew McConaughey brings his laid-back energy to the Super Bowl 2022 commercial for software company Salesforce. The ad sees McConaughey push aside the new frontier of space in favor of what can be accomplished right here on Earth.
This Super Bowl LVI commercial for Sam Adams beer sees a bunch of robots from Boston Dynamics somehow get drunk, then party down with some humans. Said humans turn out to be the security staff, which can't be good for their future job prospects.
Kevin Hart stars in the Super Bowl 2022 commercial for Sam's Club warehouse stores, which highlights the Scan & Go feature that allows customers to skip the checkout line. Hart seems to think it's just for VIPs like him.
Web design company SquareSpace's Super Bowl ad features Zendaya as a woman named Sally who sells seashells by the seashore. Things aren't going well, but her business improves after creating a SquareSpace website.
In what will surely be a nightmare for some, Taco Bell's 2022 Super Bowl commercial takes place in a world with a bunch of clowns in it. And also Taco Bell of course, which apparently causes clowns to not be clowns anymore. Or something. It's a strange ad.
One of the few non-comedic Super Bowl commercials in 2022, Toyota's ad spotlights the inspiring story of Paralympic skiers the McKeever Brothers. The ad also aired during the Olympic games.
The Super Bowl LVI commercial for food delivery service Uber Eats features several celebrities - Trevor Noah and Gwyneth Paltrow - attempting to eat things they really shouldn't be. The idea is to promote that Uber Eats can also deliver household items that aren't actually edible.
Vroom is an online car selling service that looks to take the hassle out of the process. In this 2022 Super Bowl ad, a full musical number breaks out around a woman about to make a sale.
Another ad spotlighting electric cars, Wallbox is a company that makes car chargers for the home. It focuses on Seth, a real-life lightning strike survivor who's now understandably nervous around electricity.
WeatherTech offers services to weather-proof one's vehicle, and their Super Bowl ad spotlights exactly that. Of course, it would appear the customer here didn't think to have his wife's vehicle proofed as well.