Amazon Prime Video rolls out new campaign ‘See Where It Takes You’
Amazon Prime Video has launched a new brand campaign in India. Titled, ‘See Where It Takes You’, the campaign showcases the role of Prime Video in customers’ lives, and highlights how immersive entertainment inspires us all to pursue our life’s ambitions and goals. With the central thought of ‘See Where It Takes You’, the new campaign highlights the endless possibilities that start with entertainment and attempts to foster a two-way conversation between storytellers and fans, communities and creators.
Over the past 5 years, our customers have increasingly looked to Amazon Prime Video as a trusted friend – one they could rely on to entertain them with some of the best shows and movies across genres and languages, Sushant Sreeram, director – SVOD business, Amazon Prime Video India, said. “With users streaming on Prime Video from 99% of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters a meaningful communication. Prime Video is the go-to entertainment destination; a place where you don’t just watch your favorite stories, you get immersed in them. Stories that not only entertain but also take viewers on a journey, sometimes of self-discovery and personal inspiration. Our new brand campaign invites customers to get on-board this engaging journey and see where it takes them,” he added.
The campaign features two films, the first of which was launched this week. The first film takes a relatable setting in the life of a young couple and depicts how the popular Amazon Original show, The Family Man, not only delivers an immersive entertainment experience, but also inspires them to rekindle their romance. Conceptualised jointly by Amazon Prime Video and Ogilvy India, the 360-degree campaign will run across TV, print, digital and social channels.