British retailer Marks & Spencer launches homeware collection in India

British retailer Marks & Spencer on Thursday announced the launch of its homeware collection in India across its select stores and the website, apart from e-commerce channel partners AJIO and Myntra.

The company is targeting urban consumers through its homeware collection, said Marks & Spencer Reliance India Managing Director James Munson.

Munson added that after the pandemic, people have a new-found connection to their homes.

The collection will offer products in beddings, bathrooms, wellness and dining category, according to a statement.

"We are targeting urban consumers who are quality connoisseurs and are seeking value for their money. Those who aspire for contemporary and beautiful homes and yet want solutions that are designed to last using materials sourced with care," he said.

Marks & Spencer operates through a 51:49 joint venture in the Indian market with Reliance Retail.

"After the pandemic, people have a new-found connection to their homes and M&S Homeware .