Large employers remain the best hope for women seeking fertility benefits

When Tammy Sun was working at the tech company Evernote back in 2014, she was told by her fertility doctor that she had a low ovarian reserve. On her doctor’s advice she preserved some of her eggs. At age 35, Sun underwent oocyte cryopreservation, or egg freezing, yielding three to four eggs each cycle.

What she didn’t know is that she’d be covering the costs out-of-pocket.

“I naively assumed it would be part of my healthcare,” Sun says. Instead she paid around $35,000 for the three cycles. Sun was lucky to have the money in savings, but the experience prompted her to start Carrot Fertility, one of several US firms working with companies to help them add fertility benefits to their coverage. They’re not just a generous perk, proponents say, fertility services are a good way to attract and retain workers. They also boost gender diversity in hiring.

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