Jumia’s foray into advertising and logistics

Jumia has typically made money from commissions and fulfillment. Now advertising and logistics are officially in the mix.

Hi Quartz Africa readers,

There’s been some debate this week about how the media covers Ukraine versus ostensibly similar crises in Africa and the Middle East, and how the global outpouring of compassion and empathy for Ukrainians contrasts with Europe’s treatment of some migrants.

It’s easy to see why these comparisons are drawn, and the conflict has exposed some remarkably backward sentiments. “This isn’t a place, with all due respect, like Iraq or Afghanistan, that has seen conflict raging for decades…this is a relatively civilized, relatively European city,” one CBS News correspondent said on air. “It’s very emotional for me because I see European people with blonde hair, blue eyes being killed,” Ukraine’s former deputy general prosecutor said. “They could be the European family living next door,” mused an Al Jazeera English news anchor. Meanwhile, there are people of color, including many Africans, alleging racist treatment as they also attempt to leave Ukraine.

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