Lin-Manuel Miranda Cures Encanto Obsession in Medicine Commercial Parody
Encanto obsession has swept the world in just a few short months, but Lin-Manuel Miranda and Jimmy Kimmel have found the cure: Encantix.
If any readers are burdened with Encanto obsession, Lin-Manuel Miranda has the perfect (fake) medication for them in a new commercial parody video. Released in theaters last November before arriving on streaming the following month, Disney's Encanto has become a viral sensation the likes of which probably haven't been seen since 2013's Frozen. The colorful musical follows the Madrigals, a Colombian family that resides in a magical house. The Madrigals' casita has blessed each new member with a special gift with the exception of Mirabel, who was inexplicably shunned when she was 5.
However, when the casita starts to lose its magic, Encanto tracks Mirabel's brave efforts to restore the balance to her home. The movie was already on the way to becoming a solid hit after its theatrical debut last fall, but since it arrived on streaming, it has hit a new kind of popularity. Every song from the Encanto soundtrack - each written by Miranda - has hit the Billboard charts. Fan works ranging from art to parody TikTok videos fill the internet. Additionally, Encanto is up for a whopping 3 Oscars: best animated feature, best score, and best original song for "Dos Oruguitas" (not "We Don't Talk About Bruno").
Needless to say, there is a lot of Encanto love flying around. Jimmy Kimmel Live decided to make use of this with a funny video timed for Miranda's latest appearance on the talk show. The parody finds Miranda advertising "Encantix," a new medication designed to cure Encanto obsession. Rather than ingesting it, patients need only insert the two pills into their ears, and they too can decrease the amount of times they listen to "Bruno" in one day. Check it out below.
Click here to watch the video on YouTube.
Encanto has become such a success that Disney CEO Bob Chapek deemed it a new franchise recently. So far, there haven't been any immediate plans to make a sequel or any kind of spinoff, but the odds look pretty good. An equally compelling story would be important to lock in first, so perhaps an Encanto sequel could go the way of Frozen 2; that is, arriving years later than expected, but not due to any reluctance on Disney's part. Miranda has said he would love to be involved with any additional Encanto projects, and considering how vital his soundtrack has been to the movie's success, Disney would be smart to keep him involved.
Encanto obsession is no small matter, but "Encantix" sadly might not be the kind of cure that will work for everyone. With Disney+ releasing a sing-along version soon and the movie shifting to other avenues of home release, it looks like this is a phenomenon that won't be going away any time soon. It helps that Encanto is a genuinely great movie with a catchy soundtrack - it deserves all this success and more. Still, there's nothing wrong with trying to ease up on listening to "Bruno" every day. Sometimes, less is better.
Source: Jimmy Kimmel Live