Ben Shapiro and The Daily Wire Announce Upcoming Campaign Against Harry’s Razors

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Ben Shapiro and The Daily Wire announced a mysterious new campaign targeting Harry’s razors this week. On Tuesday, March 16, Shapiro tweeted a picture of himself with a razor nick on his throat along with the caption, “HARRY’S drew first blood. Now it’s our turn.” The tweet also contains a link directing readers to a new website, ihateharrys.com, which teases an upcoming announcement related to the razor company.

As of Friday, March 18, a matching tweet from Jeremy Boreing, co-founder and co-CEO of The Daily Wire, was pinned to the top of the publication’s Twitter profile.

HARRY'S drew first blood. Now it's our turn. https://t.co/AmDBJlJnMH pic.twitter.com/Gpt6guZ270

— Ben Shapiro (@benshapiro) March 16, 2022

Shapiro is an editor emeritus at The Daily Wire, a conservative publication that covers news and culture war issues. Shapiro has earned a reputation as a conservative snowflake who’s easily triggered by the existence of trans women, men in dresses and Cardi B. Shapiro also has a massive audience, and he’s an influential figure in conservative media.

The ihateharrys website simply reads, “I hate Harry’s – Find out why on 3/22/22” along with a countdown.

If we didn’t know better, we might think this was some type of marketing campaign between Harry’s and The Daily Wire, but that seems extremely unlikely. A spokesperson for Harry’s told SPY that the company is not affiliated or associated with Shapiro in any way. We also reached out to Shapiro to ask about the announcement, and we’ll update this post if we hear back.

So what is The Daily Wire planning? If we had to guess, this is the start of some kind of pressure campaign or boycott. Some followers of The Daily Wire have also speculated that the publication is announcing some kind of razor product of their own.

The Daily Wire’s Feud With Harry’s Goes Back to 2021

Last year, Harry’s announced that it would no longer advertise on one of The Daily Wire’s podcasts after receiving a complaint on Twitter about a video featuring the podcast’s host. The Daily Wire regularly misgenders transgender people, and the company has been accused of peddling homophobia.

Back on March 19, 2021, the Harry’s Twitter account responded to a complaint by tweeting, “Thanks for bringing this up. We condemn the views in this video, which are inexcusable & at odds with our longtime support of the LGBTQ+ community. We’ve ended our relationship with this show & are looking into our sponsorships to prevent any values misalignment going forward.”

Boreing responded at the time, “Harry’s makes great razors. That’s why we’ve been proud to advertise them for years. We know @harrys doesn’t share our values. Who cares? Economic decisions shouldn’t be political decisions. But now Harry’s has decided to declare that conservatives don’t deserve great razors.”

Harry’s makes great razors. That’s why we’ve been proud to advertise them for years.

We know @harrys doesn’t share our values. Who cares? Economic decisions shouldn’t be political decisions.

But now Harry’s has decided to declare that conservatives don’t deserve great razors. https://t.co/LAUvQL0DxG

— Jeremy Boreing (@JeremyDBoreing) March 22, 2021

Look, I’m an old-school free speech liberal, and in 2022, that makes me very, very extremely uncool. In extreme cases, it can even be a professional hazard, as supporting a culture of free speech necessarily demands supporting the free speech of total asshats. As a point of reference, I think Joe Rogan should be able to talk to whoever the hell he wants on his podcast, and I think the way many of my peers have embraced corporate censorship is misguided.

But even I don’t see any problems with advertisers pulling ads over political issues. Boreing says that economic decisions shouldn’t be political decisions, but our politics affect our economic decisions all the time, and, obviously, in a free country, advertisers are free to associate (or not associate) with any brands they choose.

Are Harry’s Razors Good?

The SPY team recently named Harry’s Truman razor the best men’s razor in the world, and it was a repeat winner in The 2021 Man, our end-of-year product awards. (While the SPY team is unanimous in its love for Harry’s razors, we’re split on whether you really need more than two or three blades in a razor.)

Harry’s has expanded in recent years, and the company now makes its own body products and skincare line. And while the company started as an online shave club, you can find their products on store shelves IRL, too.

If you are looking for an alternative to Harry’s razors, we recently reviewed Dollar Shave Club’s classic razor, and it’s also an excellent shaving system. In our DSC review, we noted that the original $1 razor should cost a lot more than it does, especially in this time of runaway inflation, and it’s a great product for any guy.

As we said, we’ll update this post if we hear back from Harry’s, Shapiro or The Daily Wire. Check back on March 22 to see what becomes of the I Hate Harry’s campaign.

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