Saffron uses “brush strokes” to give Portugal’s biggest employer a new look
When Saffron was hired by the corporate conglomerate Sonae, it was brought in as a strategic partner to assist the company. The job was more about “tweaking and adjusting” than anything to do with design Saffron creative director Matt Atchison explains. Sonae is somewhat of a household name in Portugal and is the country’s biggest employer, an umbrella brand with business areas touching many...