Zomato’s instant delivery could crush its drivers

Zomato Instant is banking on impersonal algorithms to implement its insanely quick 10-minute food delivery plans. However, that may not work till some fundamental personnel problems, mostly overlooked till now, are fixed.

“Though Zomato claims its hyperlocal demand-predicting algorithms will facilitate the 10-minute deliveries, the human element in partner kitchens and delivery crew, and ambient road conditions are unpredictable,” says Bobby Verghese, consumer analyst at GlobalData.

Inside Zomato’s 10-minute food delivery plan

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