The skinny jean is officially dead

While the demise of the skinny jean has been heralded for some time, recent data from the NPD Group now confirms that America’s penchant for the figure-hugging style is no more.

Straight-leg jeans became the best-selling fit among American women in 2021, according to the intelligence firm, toppling the skinny. Straight leg styles now account for one-third, or $3.3 billion of the sector.

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