A Cameroon-born entrepreneur is trying to make African soccer more transparent

Soccer is Africa’s most popular sport, but finding comprehensive data on the game in the continent to help in decision making is often a challenging task. Sometimes data are not available, or they are fragmented.

Rainbow Sports Group, a US-based company that provides management, marketing, and media solutions for sports agencies and African soccer players, on March 14 launched an interactive data platform for African soccer.

The African Football Data Center surfaces information about player valuations, sponsorship deals, broadcasting revenue, stadia, and the social media performance metrics of players, federations, and competitions. It has, its Cameroon-born founder asserts, the potential to turn subjective opinions into hard facts. It may also increase transparency in a debilitatingly corrupt industry.

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