Apple will reportedly sell the iPhone as a subscription service
Apple is reportedly working on selling iPhones and iPads themselves as part of a hardware subscription service, according to a new report from Bloomberg, whose author Mark Gurman writes the service could arrive next year.
The move would fit into Apple’s ongoing push towards subscription services as a whole. Over the past several years, Apple has increasingly been emphasizing recurring subscriptions like Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus, and Apple Arcade as key new revenue streams for the company. Many of those services have already been bundled together into the company’s Apple One bundles, too.
We’ve already seen a similar shift on the hardware front: Apple added a monthly subscription model for its...