Swatch & OMEGA Shoot for the Stars with New Bioceramic “MoonSwatch” Collection
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For some, owning an OMEGA watch is a sort of “holy grail” when it comes to the best watches for men. Now, that lofty goal is well within reach, thanks to the incredible new OMEGA x Swatch Bioceramic MoonSwatch launch. Starting March 26th and only available in select Swatch stores for a limited time, the stunning blend of luxury-meets-street results in 11 never-before-seen takes on the OMEGA Speedmaster.
The space-inspired collection (with models named for planets, plus the Earth and Moon) nods to Swatch’s role in jumpstarting the Swiss watch industry during the “quartz revolution,” and beyond that, it’s simply one of the coolest watch collabs we’ve seen in a long time.
Buy: Learn More at Swatch Starting at $260
It only gets better from there, considering that each visually striking new offering will set you back just $260 — a far cry from other editions of the iconic OMEGA Speedmaster, which generally sit comfortably among the world’s most expensive watches. The Speedmaster, in its own right, is a remarkable watch, with an illustrious history as perhaps one of the most well-known watches in the world, let alone in a chronograph style prized for its functionality (and yes, the Speedmaster has been worn on the moon, to boot).
On the other hand, Swatch timepieces are prized for their durability, affordability, and fun, playful nature — to see the two brands team up, each lauded in their own way, is nothing short of astonishing for watch enthusiasts and casual buyers alike. Call it a watch collector’s dream, whether you’ve had your eyes on an OMEGA timepiece or consider yourself a diehard Swatch fan.
Buy: Learn More at Swatch Starting at $260
The revamped take on an iconic design also gets a distinctly lightweight, easy-to-wear and sustainable touch: The MoonSwatch case combines two-thirds ceramic and one-third castor oil-derived material. It’s an ingenious way to offer a prized watch in an eco-friendly design, one that deviates from OMEGA’s use of materials like 18-karat gold, for example, with other watch models.
What better way to add some OMEGA to your collection, right?
Both OMEGA and Swatch know they have something special on their hands, said OMEGA President and CEO Raynald Aeschlimann.
“OMEGA’s long and distinguished history may have been cut short if it wasn’t for the vision and the courage taken by Swatch,” he said in a statement. “The MoonSwatch collection salutes the saviors of our industry in a witty and accessible way.”
Aeschlimann noted that the “Swatches are perfect for budding Moonwatch fans, and I can’t think of a more appropriate icon for our shared project.”
The CEO also lauds the “fantastic colors” and sense of fun throughout the entire offering, and we couldn’t agree more.
The prized OMEGA Speedmaster’s hallmarks are all there, from the two-over-one triple chronograph design to the asymmetrical case and the dot-over-ninety tachymeter scale.
Better still are the fresh, inspired and rarely seen color options, from a vibrant red to a rocky beige and deep black. The dial and crown are equipped with both brand logos, plus an inspirational engraving and its mission statement for each model. To say both brands have gone all out is an understatement.
Each of the 11 OMEGA x Swatch MoonSwatch models features a zippy, sporty Velcro strap in a color paired perfectly with its respective case.
And it’s worth noting once more that each watch is available for less than $300 — if you did a double-take reading that the first time, you’re not alone. Dubbed by both companies as a “joint mission,” it’s more than worth your time to scour the market (and your nearest Swatch store) for this one-of-a-kind collab: It’s sure to sell out fast, so don’t get left behind on this stylish new endeavor.
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