My 11-point plan for landing your first round of institutional capital
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Raising money isn’t fun. Farmer’s Fridge founder Luke Saunders tries to take away some of the mystery.
There’s no way to sugarcoat it. Fundraising is not a fun process. You see the end results through splashy headlines about extravagant sums and big expansion plans that make it look easy and glamorous. Unfortunately, the process for all but a few companies is close to the exact opposite. People will tell you that fundraising is hard and will take a lot of time. What they don’t tell you is that the process is tedious and can feel arbitrary at times. Fortunately, there are some straightforward and repeatable steps for maximizing your chances of success.