Messi signs with Socios.com to promote Fan Tokens
March 30 – Argentina and Paris Saint-Germain star Lionel Messi has agreed a three-year deal to promote digital fan token company Socios.com. Reports say Messi will earn $20 million from the endorsement.
“Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love,” said Messi in a Socios.com press statement.
“Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”
He follows in the footsteps of major sports stars Tom Brady from the NFL and the NBA’s Lebron James as football and crypto grow ever closer ties.
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