Usain Bolt becomes co-owner of esports group WYLDE

Eight-time Olympic gold medalist Usain Bolt is now a co-owner of esports organization WYLDE.

On Tuesday, What You Love Doing Esports (WYLDE) announced that the world’s fastest man will help the company establish itself as esports next big brand. Currently, WYLDE has teams from all over the globe competing in Valorant, Rainbow Six Siege, Rocket League, and FIFA 22.

“WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world. In esports, like in track & field, it’s critical to have that competitive, winning mentality,” Bolt said in a press release. “I look forward to working with the WYLDE leadership team to help our players to reach their potential while also taking care of their physical and mental wellbeing.”

WYLDE co-founder David Cronin is (unsurprisingly) happy about Bolt’s involvement.

“Usain coming on board takes WYLDE to the next level,” Cronin said in a press release. “With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players.”

Bolt is just the latest mainstream athlete to embrace esports. Loads of stars from the NBA and NFL are doing the same. Heck, even Snoop Dogg signed up with FaZe Clan recently.

Written by Kyle Campbell on behalf of GLHF.