Wrigley’s Extra chewing gum drops “dental hygiene” codes in global rebrand
Wrigley’s Extra chewing gum has rebranded to move away from dental hygiene cues and instead focus on its variety of flavours. Brand consultancy Elmwood has crafted the new look, which will roll out across Wrigley’s Extra products around the world. The product is known by various names overseas, including Orbit and Freedent. The ambition for the rebrand was to drop the “traditional look built...