Streetwear bible Hypebeast is coming for the $6 billion sneaker resale market

Streetwear authority Hypebeast is making a big bet on the booming sneaker resale market.

The Hong Kong-founded digital media company has been a top source of intel for people selling and buying designer sneakers for 15 years. Now, it’s going public in part to fund its own sneaker resale platform, a move that would pit it against marketplaces like StockX and Goat.

The company said Monday (Apr. 4) it plans to list on the NASDAQ through a SPAC deal that’s expected to raise $180 million; it will trade under the $HYPE ticker.

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