‘So cute!’: Swedish selfie ‘museum’ gets super liked

A new selfie “museum” in Sweden is flipping the script by making visitors both the artist and the exhibit.

The ‘Youseum’ in Stockholm has no works of art on its walls. 

Instead, its brightly decorated rooms are meant to serve as fun backgrounds for visitors’ selfies or videos.“You can take cool pictures and create cool content for your Instagram... This is the perfect place to do Tiktoks,” manager Sofia Makiniemi told AFP as she showed off the ‘Emoji Room’ filled with blue and yellow balls with smiley and frowning faces.

The ‘Neon room’ inside the Youseum.

Other rooms let you bury yourself in candy-coloured foam sticks, strike a pose under neon lights, or sit on a giant pink swing for your next profile picture.“You have the lighting, you have the Tiktok music, you have snacks, you have all the things that we like,” said 18-year-old Zeneb Elmani, who was visiting with a group of friends.

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For Makiniemi, the Youseum, which is in a shopping mall, lets visitors be the artists themselves, even though the typical influencer may not consider their pictures to be art.“It’s an interactive museum where you can create the art you want...