Yes, innovation is supposed to be uncomfortable
Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success, this Capgemini exec says.
Few things in our personal lives feel safer than routines. Morning coffee, walking the dog, and lately–trying to crack the code on the daily Wordle—all give us a sense of stability and structure. Routines are healthy, predictable, and comfortable.
In business, not much has been comfortable over the past two years. It wasn’t comfortable for the restaurant industry to rapidly shift to online ordering and curbside pickup. Airlines and cruise lines rethinking the entire traveler experience wasn’t comfortable, either. But what happened as a result, in these industries and in many others, were newly-forged paths, broken barriers, accelerated timelines, and groundbreaking discoveries. Innovation happened.
Innovation is supposed to be uncomfortable.
In today’s business world, routines are heading toward extinction. Change is constant, evolution is continuous, and companies need to be adaptable to ensure future success. Hesitate, and you might see your competitors speed by before you have long enough to blink.
Here’s how companies can embrace this mindset to stay at the forefront of innovation: