Amazon announces Emmys FYC activation will return for 2022 following two-year hiatus
For the first time since the start of the coronavirus pandemic, Amazon Prime Video has brought back its in-person Emmy Awards FYC activation, The Prime Experience, to spotlight top contenders like “The Marvelous Mrs. Maisel,” “Outer Range,” and “A Very British Scandal,” among other series.
In a press release on Tuesday, Amazon announced The Prime Experience will return for 2022 starting April 30 at a new location – “a breathtaking private mansion tucked away in the Hollywood Hills that will offer Emmy voters a world-class FYC destination unlike any other.”
Per the release, “The exclusive experience will provide guests a rare opportunity to feel, taste, and touch worlds that most people only get to view on-screen.”
“Prime Video’s original programming consistently raises the bar, so we wanted to give voters an FYC experience that does so as well,” said Debra Birnbaum, head of Awards for Prime Video and Amazon Studios. “This new Prime Experience is immersive, engaging, and worthy of the best content available to stream.”
Among the installation highlights include a section devoted to “Mrs. Maisel,” “a photo studio that will transport visitors to the 1960s U.K. as seen in ‘A Very British Scandal,’” and “a guided sound bath experience inspired by the unique sci-fi-Western mashup of ‘Outer Range.’
The Prime Experience is open to Television Academy voters and will also include “invitation-only access to screenings and special events at the luxurious Prime Experience Theater” as well as snacks and other treats.
The list of projects Amazon’s The Prime Experience includes is as follows:
A Very British Scandal
As We See It
The Boys Presents: Diabolical
Fairfax
Goliath
Harlem
The Legend of Vox Machina
Lizzo’s Watch out for the Big Grrrls
Lucy and Desi
Lula Rich
The Marvelous Mrs. Maisel
Night Sky
Outer Range
The Outlaws
Phat Tuesdays
The Pursuit of Love
Reacher
The Wheel of Time
With Love
Yearly Departed
The Prime Experience official Television Academy events:
Saturday, April 30: Harlem
Saturday, April 30: LulaRich
Sunday, May 1: Lucy and Desi
Sunday, May 1: “PRIME STANDUP” – Phat Tuesdays and Yearly Departed
Saturday, May 7: “SATURDAY MORNING CARTOONS”- Fairfax, The Boys Presents: Diabolical, and The Legend of Vox Machina
Saturday, May 14: With Love
Sunday, May 15: Outer Range
Sunday, May 15: As We See It