Louis Vuitton brings new NFTs as fashion brands continue their gaming trials

The luxury fashion brand Louis Vuitton is putting PFP-inspired NFT awards into its standalone mobile app game Louis: The Game, as part of its ongoing experimentation with non-fungible tokens (NFTs).

The game first aired in August of 2021. Players join an environment where they may design their Vivienne, a brand-inspired avatar, and collect postcards describing the company’s 200-year history. The software has been upgraded with new goals and NFT rewards, according to Vogue Business.

Players who acquire a particular amount of free NFTs throughout the game will be entered into an NFT raffle, which will run until August 4 (Louis ...