If Elon Musk wants to fix Twitter, he should focus on creators and subscriptions

If Tesla and SpaceX CEO Elon Musk wins his $43 billion bid to buy Twitter and take it private, he’ll be solely responsible for improving its business.

In a text to Twitter board chairman Bret Taylor on April 13, disclosed in a filing to the US Securities and Exchange Commission, Musk said that Twitter “will neither thrive nor serve its societal imperative in its current form” and that he will unlock the company’s “extraordinary potential” by taking it private.

Musk has so far pledged to limit content moderation on Twitter, as part of a campaign to promote so-called free speech on the platform, but it’s unlikely that fewer rules with help Twitter’s underlying business; in fact, it could deter users if hate speech and misinformation run rampant.

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